Westpac have a strong digital presence but some products pose a challenge with the complexity of the product features. They wanted to refresh their Travel Insurance coverage creative in a simplistic and attractive way to launch into the paid media space.
How could we show all the different coverage offered under the policy in an interesting way, with only  a short amount of time and with only a small amount of space to work with.
By using the iconic travel image of a baggage carousel, we developed a clever device that was able to spin through all required images and messaging without crowding the ads. 
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