Breakfast habits have changed and as a result the whole cereal category is in decline. Sanitarium wanted to remind busy mums of all the healthy Weet-Bix combos they could be feeding their kids, or themselves.
Most of us remember how tasty Weet-Bix are but have forgotten just how healthy and easy it can be. 
We didn't tell mum's it was easy, we showed them. With a few ingredients and some Weet-Bix, we appealed to all the senses to create a delicious, healthy breaky.
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