Research revealed that customers visiting the Volkswagen website were being overwhelmed by their large vehicle range. Those that were brave enough to venture into their catalogue of cars were often left unsure which car was right for them.
We solved this problem with 'The Volkswagen Car Finder'. A tool that asked users more consumer friendly lifestyle questions to hep find the perfect car for them.
This project required complete user journeys, UX and UI development to create an asset that customers and Volkswagen found useful. It not only provides customers with help in choosing a vehicle, it provides valuable data and insights to Volkswagen.