Volkswagen tasked us with creating a reason for people to keep interacting with the brand beyond the first year of ownership.
I pitched the idea for a car podcast that wasn't so much about cars but more about how we use them in our day to day lives.
I saw the project through from ideation through to completion, including: podcast structure, writing themes, research, writing intro's and outro's, writing rough scripts (it was meant to be off the cuff, not heavily scripted), casting, editing, branding, etc.
The client was so happy with the final result it changed from a podcast exclusive to owners to the official Volkswagen Podcast available to everyone.
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