A customer research report and a content audit revealed Volkswagen's website was a mess.
The content hadn't changed in years and it was obvious that it hadn't been thought out properly from a customer perspective right from the start. On top of that, a restrictive template from the German HQ was holding back and real change and innovation.
However, without needing to create any new imagery or templates, I discovered a way to hack the modules that would modernise the site and create a better user experience.
