Brief
Stop Volkswagen customers from fleeing to cheaper competitors after their free service period ends.
Insight
When you're not cheaper or more convenient how do you prove your the best? Our insight – 'No one know your car like we do, because we built it'.
Result
To be the most knowledgeable you need to be driven. So, I created two characters who are so determined to be the number 1 Volkswagen technician that they'll stop at nothing to out do the other. It's fun, playful and demonstrates Volkswagens commitment to excellence all in one.