Brief
Volkswagen asked us create a series of 'How to' videos to show new owners how to use their car's features.
Insight
Instead of creating a standard technical video, we wrapped the messaging up into a fun, relatable story.
Result
The fun narrative meant that viewers watched multiple videos from the series instead of just the one that brought them to the channel. And, more importantly, the play count was up multiple times the last version of the films.