Kambrook's personal 'Blitzer' had gone gang busters. To build on that success they designed a whole family of 'Blitzers' to suit different tastes and needs. They wanted a fun and creative way to launch this new range into the market.
We are in a foodie trend at the moment, with a lot of great chefs in the home kitchen using a variety of styles.
In print and pre-rolls we presented each 'Blitzer' with a unique food theme to suit different tastes and lifestyles of our at home (wannabe) chefs. To get the public involved, we created a Facebook game quiz to see which food theme best suited them so they could share the result and create word or mouth