The template that doesn't look like a template.
Foxtel needed a modular email system to align with their new branding. It needed to be super flexible in order to adapt to the seemingly infinite amount of content they have at their disposal. But as the nature of the content is generally fun, the system needed to be engaging and energetic.
A few tricks were used to make the system more dynamic. Logo's tucked behind design features, dividers that broke up content seamlessly, bleeding imagery and hero content that seems to break outside the template.