Caroma approached us to help design a unique experience to showcase their products at the Bunnings Expo. It had to beautifully present all their brands and demonstrate how they 'flowed' together.
With hundreds of retailers all hawking their wares at the expo, we needed to do something different to be memorable to our audience.
Based on the idea of 'Rhythm of flow', attendees of the expo were drawn to the caroma space by a fun/unique and immersive performance with the Caroma products centre stage.
With the help of a song writer, we wrote and created a song made from the sounds of actual Caroma products. This song served as the backing track to a live performance, that was accompanied up by a brand video we created to keep the crown excited and engaged.
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