Cheap competition from China and megastores like Bunnings are devaluing brands. Caroma knew to maintain their presence in the market they'd need to build their own standalone store. But they had no idea where to start.
We extensively researched the current industry landscape, the best examples of concept stores worldwide and deep dived into our customers needs and buying processes.
We created a truly ground breaking store for the industry. Innovations included a moveable shelving system (this allowed the space to shift and move for events, new stock or just a refresh), physical planning spaces, influencer pods, wet space, kids play space, consulting areas and we combined it all with a seamless digital shopping experience.