Brief
To celebrate their 75 year anniversary, Caroma asked us to help them create a brand film that highlighted the prominence (although you may not think so) of their brand in everyday Australian lives.
Insight
Most people don't often think about some of the significant memories created in the bathroom, from bathing your children at a young age to your first reno as a young couple to teaching your son to shave to doing. To highlight these special bathroom memories a video was created to show a family growing within their home and how Caroma has always been there growing with them.
Result
The final result was a big emotive brand film that highlighted Caroma's connection to people and their innovation through the years.
Apparently it even sparked a few tears around the office when revealed to the staff.